What is a business's aim when it emphasizes growth in terms of market share?

• A. Increasing revenue
• B. Expanding its influence
• C. Boosting morale
• D. Reducing competition

Answer: (B)

When a business emphasizes growth in terms of market share, its primary aim is often to expand its influence within the industry. Increasing market share allows a company to gain a stronger foothold in the market, which can lead to a variety of advantages such as enhanced brand recognition, increased customer loyalty, and more significant bargaining power with suppliers and distributors.

Market share growth typically means that the business is successfully attracting more customers compared to its competitors, which can also create an impression of leadership and stability in the minds of potential customers. By focusing on expanding influence, a business can position itself as a dominant player in its field, which can also facilitate further growth opportunities, such as entering new markets or launching new products.

While increasing revenue is often a consequence of growing market share, the core aim of emphasizing market share specifically revolves around establishing and enhancing influence in the marketplace.