What is a specific target that an enterprise wants to attain to reach its aims?

• A. Goal
• B. Aim
• C. Objective
• D. Vision

Answer: (C)

The term that best describes a specific target that an enterprise seeks to attain in order to achieve its broader aims is "objective." Objectives are concrete, measurable outcomes that an organization strives for within a certain timeframe. They break down the larger aims or goals into actionable steps, making them easier to manage and evaluate.

For example, if a business has an overarching aim to increase its market share, it might set specific objectives such as achieving a 10% increase in sales over the next year or launching a new product by a certain date. This clarity enables the enterprise to focus its efforts, allocate resources effectively, and track progress towards its overall aims.

In contrast, terms like "goal" and "aim" are often used to describe more general aspirations of an enterprise, while "vision" refers to the long-term perspective or dream of what the organization wants to become in the future. Thus, objectives are essential components that support the pursuit of these broader aims and visions.