What is the act of looking ahead to predict changes in customer demand called?

• A. Monitoring
• B. Anticipating
• C. Forecasting
• D. Evaluating

Answer: (B)

The act of looking ahead to predict changes in customer demand is referred to as forecasting. Forecasting involves analyzing current and historical data to make educated estimates about future consumer behavior, market trends, sales, and other business-related phenomena. It is a critical function for businesses as it helps them prepare for future needs, optimize stock levels, manage resources effectively, and align their strategies with anticipated market conditions.

While monitoring refers to observing current trends and performance, and anticipating involves being prepared for potential changes, neither of these specifically encompasses the statistical and analytical processes associated with making predictions. Evaluating typically involves assessing past events or performance rather than projecting future conditions. Thus, forecasting is the most accurate term in the context of predicting changes in customer demand.