What term describes a company's product sales as a percentage of total industry sales?

• A. Market share
• B. Primary research
• C. Brand loyalty
• D. Sponsorship

Answer: (A)

The term that describes a company's product sales as a percentage of total industry sales is market share. Market share is a crucial metric in understanding a company's position within its industry and how it compares to competitors. By evaluating market share, businesses can measure their performance and identify whether they are gaining or losing ground in the marketplace.

This concept not only helps companies assess their strength in the industry but also guides strategic decisions, such as pricing, marketing, and product development. A higher market share indicates a stronger competitive position, which can lead to greater economies of scale and higher profitability.

The other options relate to different aspects of business and marketing. Primary research involves gathering new data directly from sources, brand loyalty refers to customers' commitment to repurchase a brand, and sponsorship indicates a business's support of an event or initiative for promotional purposes. None of these options encompass the specific definition of market share, making it the correct choice in this context.