What term describes the overall goal that an enterprise wants to achieve?

• A. Objective
• B. Aim
• C. Strategy
• D. Mission

Answer: (B)

The term that describes the overall goal that an enterprise wants to achieve is "Aim." An aim defines the long-term vision of the business, guiding its actions and decisions. It sets a clear direction for the enterprise, providing a focal point that helps align the efforts of all stakeholders towards achieving specific targets.

In contrast, while "objective" often refers to specific, measurable steps that contribute towards achieving an aim, it does not capture the broader vision. "Strategy" involves the plans and methods the business will employ to achieve its aims and objectives, while "mission" typically describes the purpose of the enterprise, what it stands for, and its commitment to its stakeholders. Therefore, "Aim" correctly encapsulates the overarching goal of the enterprise, distinguishing it from more specific or narrower terms.