What term is used to describe an individual or organization attempting to convey a message?

• A. Receiver
• B. Sender
• C. Audience
• D. Interpreter

Answer: (B)

The term "Sender" refers to the individual or organization that initiates communication by conveying a message to another party. In any communicative process, the sender plays a crucial role because they are responsible for formulating and presenting the message, ensuring that it is clear and effectively communicates the intended information or idea. The sender's role also involves considering the audience’s characteristics and tailoring the message appropriately to ensure it is understood.

When discussing communication, other terms such as receiver, audience, and interpreter represent different aspects of the communication process. The receiver is the individual or group that receives the message, while the audience generally refers to a broader group that might consume or observe the message in various contexts. An interpreter typically refers to someone who translates or clarifies the message for another party, which is not the same function as that of the sender. Thus, "Sender" is the correct term for the entity initiating the communication by trying to convey a message.