What type of research involves collecting new information for a specific purpose?

• A. Secondary research
• B. Primary research
• C. Market research
• D. Sponsorship

Answer: (B)

Primary research involves collecting new information that has not been previously gathered. This type of research is tailored to address specific questions or needs of the business, allowing for the gathering of firsthand data directly from the target audience or relevant sources. Techniques employed in primary research can include surveys, interviews, experiments, and observations, each designed to collect relevant insights based on the unique requirements of a particular project or inquiry.

In contrast, secondary research refers to the use of existing data that has already been collected and analyzed by others. While market research is a broader term that can include both primary and secondary research to assess consumer behavior and market trends, it does not exclusively refer to the gathering of new information. Sponsorship does not pertain to research but rather to a partnership or financial support arrangement, often in a business context. Thus, the distinction of primary research lies in its specificity and purposefulness in generating new insights directly related to a specific business need or question.