Which objective is primarily concerned with increasing the volume of transactions or units sold?

• A. Sales growth
• B. Profit margin
• C. Market saturation
• D. Stakeholder engagement

Answer: (A)

The objective that focuses on increasing the volume of transactions or units sold is sales growth. This concept is centered on encouraging more purchases from existing customers or attracting new ones, ultimately driving higher sales figures. Sales growth is essential for businesses looking to expand their market presence and improve overall profitability. It often involves strategies such as marketing campaigns, promotional offers, and improving product availability in order to boost customer interest and purchasing activity.

In contrast, profit margin relates specifically to the difference between the cost of producing a product and its selling price, focusing on profitability rather than sales volume. Market saturation describes a situation where the market has been fully penetrated, and growth opportunities become limited, rather than actively seeking to increase sales. Stakeholder engagement emphasizes building relationships with various stakeholders, including employees, investors, and customers, which does not directly correlate to increasing transaction volumes. Each of these options focuses on different aspects of a business’s strategy and operations, whereas sales growth is directly tied to the quantity of units sold.