Which of the following objectives emphasizes providing a positive customer experience?

• A. Sales growth
• B. Environmental sustainability
• C. Provide a good service
• D. Profit maximization

Answer: (C)

The objective that emphasizes providing a positive customer experience is centered around "Provide a good service." This focus prioritizes the satisfaction and overall experience of customers when they interact with a business. A good service involves understanding customer needs, offering assistance, and ensuring that every touchpoint leads to a pleasant experience. Satisfied customers are more likely to return and recommend the business to others, thus organically contributing to growth and profitability over time.

In contrast, while sales growth, environmental sustainability, and profit maximization are important aspects of a business, they do not inherently focus on the customer's experience. Sales growth concentrates on increasing revenue, environmental sustainability deals with the ecological impact of business operations, and profit maximization is aimed at maximizing financial returns. Though these objectives can support a good service indirectly, they do not specifically highlight the importance of the customer experience as the primary goal. Providing a good service uniquely targets the quality of interaction and satisfaction from the customer’s perspective.