Who is considered a consumer?

• A. A person who purchases goods for resale
• B. A person who buys goods for personal use
• C. A business that sells services
• D. A wholesaler

Answer: (B)

A consumer is defined as an individual who buys goods or services for personal use rather than for resale or other commercial purposes. In this context, the correct answer reflects this definition, as it emphasizes the personal aspect of the transaction. Consumers typically purchase items for their own needs, such as food, clothing, or entertainment, and these goods are intended for personal consumption rather than for distribution or sale to others.

In contrast, the other choices represent different roles in the marketplace. The option referring to a person who purchases goods for resale describes a retailer or a business entity focused on buying products to sell them to consumers. The choice mentioning a business that sells services highlights a service provider, which operates in a different capacity. Lastly, the wholesaler option refers to entities engaged in bulk purchasing and selling goods to retailers or other businesses, not directly to the end user. Thus, option B accurately captures the essence of what a consumer is, focusing on the personal usage aspect of purchases.